Abstract: There is a gap in knowledge between media students and the media industry. With the development of an RMIT Masters of Communication (Media) program, we can create ways to close this gap and prepare beneficial industry pathways for students. The Masters of Communication (Media) program will also give students the (cross-platform) skills that are currently in demand by the industry.
Media is the only discipline in the school of Applied Communication that does not have a Masters program. Previously there was Masters of Media Production which was cut (2004) due to not enough interest and too much variety in students’ capabilities. I am very interested in being able to contribute to the education of future media students and helping to create the most beneficial course to teach them the skills and knowledge needed in the media industry. I want to assist in creating pathways between RMIT media students and the most successful areas within the media industry.
This research matters to not only myself and fellow media students, but also to RMIT University and the media Industry as a whole. By creating a program that includes industry professional suggestions and the skills that are in demand, a new wave of media students will be created. These students will be desirable to potential employers as they have been taught the skills that are needed and important for working in today’s media environment. This course has the potential to help RMIT to become the first place that media employers will look for media graduates to become a part of their business.
Author: Bethany Skinner