Abstract: GROUP120 is a music project spearheaded by the Doutta Galla Community Health Services in Melbourne, Australia, as an effort to bring together youths from different cultural backgrounds through hiphop music. The group is named after their original home at the Flemington high-rise estate at 120 Racecourse Road, and prides itself in using music as a positive outlet for their creative energies.
In this research project I am the Social Media Manager for GROUP120, and my goal is to create and maintain its online presence. This will include creating and managing content on various social networks, strategising and executing digital marketing campaigns and training the members of GROUP120 on the most effective methods of presenting themselves and their music online. All this will be done on zero marketing dollars.
Author: Nadia Samat